Do you offer free Wi-Fi to your paying customers? Are you marketing to them with in-store promotions or third party advertisements? Well, why not? Wi-Fi marketing can be used in many different ways to help grow your business’s bottom line.
Advertise In-Store PromotionsWith Wi-Fi marketing, you can let your customers know about the deals and promotions you are currently offering. This can translate into more sales and having customers spread the word on social media.
Offer Online Contests and SurveysEveryone enjoys the chance of winning a prize. So why not try generating some excitement with an online contest? You can also use surveys to gain insight about your customers. Figure out what they like most about your establishment, how pleased they are with your service, or what kind of changes they’d like to see.
Third-Party AdvertisingInvite other businesses to advertise on your Wi-Fi. Doing this opens new revenue streams and helps to create strategic business partnerships. You can add a rotating banner, provide a direct link, or allow for a simple pop-up window.
Social MediaBy allowing your customers to connect to your Wi-Fi with their social media logins, you can get automatic Likes and Follows on your business’s social pages. You can also learn more about your customers by viewing their interests. You can also set it so that when they make a status update it shows their friends where they were when they made it. This helps to spread brand awareness and lets people know who’s visiting your business.
Give the Option to Order OnlineAllow customers to make orders directly from their online devices. Not only is it more convenient for your customer, it saves you time and prevents long lines from stacking up.
Collect Valuable DataThere is so much you can learn about your customers by tracking their online behavior.
- See how often they’re connecting to your Wi-Fi.
- See what devices they’re using.
- See how many new users you’re getting.
- See how well ads and promotions are performing.
- See how many online sales were made.
- Learn the demographics of your customers.